Visual Identity System
EIMIA
Brand Standards · 2025
Brand Type — Educational Institution
Scope — Logo · Palette · Type · Social Media
Tools — Photoshop · Illustrator
Status — Active Retainer
Design by Norz — Abdenour Achour
EIMIA✦
The New Era of Learning✦
Summer School✦
Robotics✦
Languages✦
Design✦
Soroban✦
مؤسسة إيميا✦
EIMIA✦
The New Era of Learning✦
Summer School✦
Robotics✦
Languages✦
Design✦
Soroban✦
مؤسسة إيميا✦
02 — Colour Palette
Brand Colours
Night Navy
#07111F
Deep · Cover · Footer
Brand Navy
#1C3D6E
Primary · Logo
Royal Blue
#1952A3
Secondary · Backgrounds
Brand Gold
#F0A520
Accent · Buttons · Badges
Pure White
#FFFFFF
Base · Type on Dark
EIMIA
Royal Blue + Gold — Primary pairing · all campaign posts
EIMIA
Brand Navy + White — Logo standard · footer · certs
EIMIA
Gold + Night Navy — High-contrast CTAs · badge labels
EIMIA
Off-White + Navy — Print · letterheads · documents
03 — Typography
Type System
Display · Cinzel
Aa
Regular 400Regular
SemiBold 600SemiBold
Bold 700Bold
Body · DM Sans
Aa
Light 300Light
Regular 400Regular
Medium 500Medium
Type Hierarchy
H1EIMIA Academy
H2Our Courses & Programmes
H3Summer School 2025
BodyWe are dedicated to world-class education for children aged 6–16, blending languages, technology and creativity in every course we offer.
MonoMETADATA · LABELS · 0559063330
04 — Social Media Work
Content System
A full-cycle social media design system for EIMIA's Instagram and Facebook — course announcements, the Summer School campaign series (الصيف مع إيميا), seasonal Eid posts, language-course promos, robotics and Soroban campaigns, and annual graduation coverage. Every piece maintains system consistency through the navy-and-gold palette, bold Arabic display typography, photo-cutout compositions, and the recurring Greek-meander ornament.
Instagram · Facebook
12 Campaigns Shown
Photoshop · Illustrator
Arabic + Latin Type
Annual Celebration
Eid Al-Adha
Language Courses
Language Explorer
Summer School
Tech Pioneers
Summer 2024
Design Course
Soroban
Brand Campaign
Announcement
Summer Series
05 — Brand Personality
The EIMIA Character
01
⬡
Academic
Rooted in classical institutional design — the Greek temple pediment communicates knowledge, heritage, and scholarly authority that parents and students trust semester after semester.
Cinzel serif → Authority
02
✦
Dynamic
Bold photo-cutout compositions, high-contrast gold-on-royal-blue pairings, and condensed Arabic headlines at full bleed give every post energetic forward momentum.
Gold accents → Energy
03
◈
Trustworthy
The deep primary navy, the symmetrical logo geometry, and the consistent contact-strip system signal institutional stability — an organisation families can rely on year after year.
Navy palette → Trust
<
On Light
On Brand
Content System
A full-cycle social media design system for EIMIA's Instagram and Facebook — course announcements, the Summer School campaign series (الصيف مع إيميا), seasonal Eid posts, language-course promos, robotics and Soroban campaigns, and annual graduation coverage. Every piece maintains system consistency through the navy-and-gold palette, bold Arabic display typography, photo-cutout compositions, and the recurring Greek-meander ornament.