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خطوة

KHOTWA
Visual Identity System
Brand Type — Training & Academic Centre
Location — M'Sila, Algeria 28000
Scope — Logo · Palette · Type · Social Media
Tools — Canva · Photoshop · Illustrator
Platform — Facebook @khotwa_msila · 8.3K followers
Design by Norz — Abdenour Achour
Decorative brand pattern
0
Facebook Followers
0
Training Programs
0
Students Annually
01b — Logo Meaningالفكرة
Diagram breaking down the symbolism of the Khotwa logo
02 — Colour Palette

Brand Colours

Deep Navy
#0A111E
Covers · Depth
Brand Navy
#111829
Primary · Background
Brand Gold
#D4A535
Accent · Logo · CTA
Pure White
#FFFFFF
Base · Type on dark
03 — Typography

Type System

Arabic Display · Cairo
خط
خطوة للتكوينRegular
خطوة للتكوينSemiBold
خطوة للتكوينBold
Latin Display · Cinzel
Aa
Khotwa CentreRegular
Khotwa CentreSemiBold
Khotwa CentreBold
Type Hierarchy
H1نادي خطوة للتدريب والتكوين
H2دوراتنا وبرامجنا التدريبية
H3التحضير للبكالوريا 2025
BodyA training centre dedicated to academic excellence, professional development, and personal growth — serving the M'Sila community since day one.
CaptionKHOTWA · M'SILA 28000 · 0673 43 01 65
04 — Social Media Work

Content System

A complete social media content system for Khotwa's Facebook presence (@khotwa_msila · 8.3K followers) — course announcements, Bac preparation campaigns, seasonal posts, academic support promotions, and event coverage. All content is built on the deep navy-and-gold palette with bold Arabic typography and clean geometric compositions.

Course Announcement
Course Announcement
Announcement 07
Announcement 07
Announcement 08
Announcement 08
Announcement 12
Announcement 12
Campaign 05
Campaign 05
Campaign 06
Campaign 06
Campaign 12
Campaign 12
Campaign 13
Campaign 13
Branded Post
Branded Post
Branded Post 02
Branded Post 02
Branded Post 04
Branded Post 04
Branded Post 05
Branded Post 05
05 — Brand Personality

The Khotwa Character

Purposeful

Every element of the mark carries deliberate meaning — from the Arabic letter to the Dome of the Rock. Khotwa doesn't just teach; it takes a stand. Education with intention.

خطوة → Every step matters
Adaptive

Like the octopus at the heart of the logo, Khotwa is agile — offering Bac prep, sewing, consulting, and professional training under one roof. A centre built for real community needs.

Octopus mark → Versatility
Grounded

Deep navy grounds the identity in stability and trust. The gold accent signals quality without pretension. A training centre that serves M'Sila with both ambition and humility.

Navy + Gold → Trust & Excellence
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